MOBICYCLE MARKETING
MOBICYCLE MARKETING
Marketing campaigns regarding the environment need to be grounded in real, tangible benefits.
MobiCycle's Marketing Dashboard communicates your organization's progress in sustainability by drawing from insights gained on MobiCycle's Platform.
Our Marketing Dashboard will
-unpack the public mood on complex issues around climate change and
-show how your messages are being received.
As organizations commit to achieve net zero by 2050, the public will expect you to not only offset Scope 1, Scope 2 and a category or two in Scope 3.
The public believe the net zero promise is a commitment to achieve net zero across most, if not all, Scope 3 categories.
Green marketing is the "What" and "Why" of sustainability in marketing. As in what your organization does to protect the environment and why it matters.
Green marketing sells products or services by highlighting their environmental benefits. It also goes beyond selling to educate consumers about the role they may play in mitigating climate change.
Examples
-update your (e)waste supply chain
-launch eco-friendly products
-participate in recycling programs
-donate to green movements
Sustainable marketing is "The How" of environmental marketing, as in how you deliver value to customers.
Examples:
- a video reel showing how you differ from your competitors
- updating your motto to reflect your commitment
- a company webpage dedicated to the environment
Sustainable marketing provides evidence for how you safeguard and/ or encourage the development of natural and human resources.
Green washing occurs when an organisation prioritizes being seen as a sustainable over actually minimising its environmental impact.
Per Tariq Fancy, former chief investment officer for sustainable investing at BlackRock Inc., the world’s biggest asset manager overseeing $8.7 trillion,
"In truth, sustainable investing boils down to little more than marketing hype, PR spin and disingenuous promises from the investment community."
The Marketing Dashboard is part of MobiCycle's eWaste Management platform.
We help you communicate in a way that builds trust.
Build trust through accountability. Prove your sustainable marketing plan.
