MOBICYCLE MARKETING

Will you cut
your emissions

by 50% by 2030?

› the future

Scope 3

emissions represent

60-80% of your emissions.

About MobiCycle

Marketing campaigns regarding the environment need to be grounded in real, tangible benefits.

MobiCycle's Marketing Dashboard communicates your organization's progress in sustainability by drawing from insights gained on MobiCycle's Platform.

A Platform Approach

Our Marketing Dashboard will

-unpack the public mood on complex issues around climate change and
-show how your messages are being received.

The Marketing Dashboard

As organizations commit to achieve net zero by 2050, the public will expect you to not only offset Scope 1, Scope 2 and a category or two in Scope 3.

The public believe the net zero promise is a commitment to achieve net zero across most, if not all, Scope 3 categories.

Why ESG & Scope 3 Emissions?
› the future

ESG investments

reached $35 trillion

in 2020.

What is "green" marketing?

Green marketing is the "What" and "Why" of sustainability in marketing. As in what your organization does to protect the environment and why it matters.

Green marketing sells products or services by highlighting their environmental benefits.  It also goes beyond selling to educate consumers about the role they may play in mitigating climate change.

Examples
-update your (e)waste supply chain
-launch eco-friendly products
-participate in recycling programs
-donate to green movements

What is "sustainable" marketing?

Sustainable marketing is "The How" of environmental marketing, as in how you deliver value to customers.

Examples:
- a video reel showing how you differ from your competitors
- updating your motto to reflect your commitment
- a company webpage dedicated to the environment

Sustainable marketing provides evidence for how you safeguard and/ or encourage the development of natural and human resources.

What is green washing?

Green washing occurs when an organisation prioritizes being seen as a sustainable over actually minimising its environmental impact.

Per Tariq Fancy, former chief investment officer for sustainable investing at BlackRock Inc., the world’s biggest asset manager overseeing $8.7 trillion,

"In truth, sustainable investing boils down to little more than marketing hype, PR spin and disingenuous promises from the investment community."

Frequently
asked
questions

› hope

It’s not too late

to stop tipping

points.

The Marketing Dashboard is part of MobiCycle's eWaste Management platform.

We help you communicate in a way that builds trust.

Build trust through accountability. Prove your sustainable marketing plan.

Content Creation and Design
Project Management
Data Reporting and Analytics
Video Marketing
Event Marketing
Email Marketing

Present national

climate commitments

will increase emissions

20% by 2030.

› recognition

"We face a moment of truth. Now is the time to deliver. Now is the time to restore trust.  Now is the time to inspire hope.  And I do have hope.  The problems we have created are problems we can solve.  Humanity has shown that we are capable of great things when we work together. "

UN Secretary-General
António Guterres’
21 September 2021

Step 1
We
Step 2
We identify sustainable marketing practices and green marketing practices
Step 3
We review the success of the campaign and report results in a way that clearly communicates lessons learned
Step 4
We
› subscribe

join my

community

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

message me

Thank you!
Your submission has been received!
Oops!
Something went wrong while submitting the form.

contact me: