MOBICYCLE MARKETING
Green marketing is the "What" and "Why" of sustainability in marketing. As in what your organization does to protect the environment and why it matters.
Green marketing sells products or services by highlighting their environmental benefits. It also goes beyond selling to educate consumers about the role they may play in mitigating climate change.
Examples
-update your (e)waste supply chain
-launch eco-friendly products
-participate in recycling programs
-donate to green movements
Sustainable marketing is "The How" of environmental marketing, as in how you deliver value to customers.
Examples:
- a video reel showing how you differ from your competitors
- updating your motto to reflect your commitment
- a company webpage dedicated to the environment
Sustainable marketing provides evidence for how you safeguard and/ or encourage the development of natural and human resources.
Green washing occurs when an organisation prioritizes being seen as a sustainable over actually minimising its environmental impact.
Per Tariq Fancy, former chief investment officer for sustainable investing at BlackRock Inc., the world’s biggest asset manager overseeing $8.7 trillion,
"In truth, sustainable investing boils down to little more than marketing hype, PR spin and disingenuous promises from the investment community."
Build trust through accountability. Prove your sustainable marketing plan.
We review the success of the campaign and report results in a way that clearly communicates lessons learned.
We meet your marketing needs.
We bring together key stakeholders for strategic brainstorming and learning sessions
We unpack the public mood on complex issues around climate change
We pitch your sustainable products to environmentally conscious consumers in an effort to increase sales
