MOBICYCLE MARKETING

We need to
cut emissions

by 45% by 2030.

› the future

9.2 billion humans

will inhabit our 

planet by 2050.

What is "green" marketing?

Green marketing is the "What" and "Why" of sustainability in marketing. As in what your organization does to protect the environment and why it matters.

Green marketing sells products or services by highlighting their environmental benefits.  It also goes beyond selling to educate consumers about the role they may play in mitigating climate change.

Examples
-update your (e)waste supply chain
-launch eco-friendly products
-participate in recycling programs
-donate to green movements

What is "sustainable" marketing?

Sustainable marketing is "The How" of environmental marketing, as in how you deliver value to customers.

Examples:
- a video reel showing how you differ from your competitors
- updating your motto to reflect your commitment
- a company webpage dedicated to the environment

Sustainable marketing provides evidence for how you safeguard and/ or encourage the development of natural and human resources.

What is green washing?

Green washing occurs when an organisation prioritizes being seen as a sustainable over actually minimising its environmental impact.

Per Tariq Fancy, former chief investment officer for sustainable investing at BlackRock Inc., the world’s biggest asset manager overseeing $8.7 trillion,

"In truth, sustainable investing boils down to little more than marketing hype, PR spin and disingenuous promises from the investment community."

Frequently
asked
questions

› hope

It’s not too late

to keep alive  

the 1.5-degree goal.

Build trust through accountability. Prove your sustainable marketing plan.

We review the success of the campaign and report results in a way that clearly communicates lessons learned.

We meet your marketing needs.

Content Creation and Design
Project Management
Data Reporting and Analytics
Video Marketing
Event Marketing
Email Marketing

Present national

climate commitments

will increase emissions

20% by 2030.

› recognition

Choose from three options

We bring together key stakeholders for strategic brainstorming and learning sessions

Workshops

We unpack the public mood on complex issues around climate change

Client Surveys

We pitch your sustainable products to environmentally conscious consumers in an effort to increase sales

Data Analysis

"We face a moment of truth. Now is the time to deliver. Now is the time to restore trust.  Now is the time to inspire hope.  And I do have hope.  The problems we have created are problems we can solve.  Humanity has shown that we are capable of great things when we work together. "

UN Secretary-General
António Guterres’
21 September 2021

Step 1
We
Step 2
We identify sustainable marketing practices and green marketing practices
Step 3
We review the success of the campaign and report results in a way that clearly communicates lessons learned
Step 4
We
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